To your respected attention

Kindly receive this workshop invitation and find included herewith important information on how to access the advanced course details regarding the interactive practical paced training workshop on

Strategic Communications, Crisis Management And Effective Public Relations Workshop

Scheduled for the following dates

18th – 22nd June, 2018 at the Premier Hotel, OR Tambo Airport, Johannesburg, South Africa

09th – 13th July, 2018 at the Premier Hotel, OR Tambo Airport, Johannesburg, South Africa

The role of Corporate Communications and Branding is an integral and pivotal component that impact an organization in many ways, leading to financial gains, and equally, financial losses if not managed correctly. Thus, it is vital that your organization fosters a good reputation by developing mutually beneficial relationships with various stakeholders

In this ACAE’s strategic communication, CSI and brand workshop, we map out a holistic reputation management journey that will equip delegates with new ideas, thoughts and tools to take their communication function to the next level.

When things go wrong, as they sometimes do, business communication is called upon to help the organization turn reputation around. Corporate Communications, CSI and Brand communication, is a comprehensive and practical course that has been designed to boost and sharpen your overall business communication, media relations, branding and CSI skills to help position yourself as a strategic advisor within your organization; and equip you with the latest tools to effectively plan and manage stakeholder communication.

The course is a particularly useful training Programme if you are seeking to gain new insights and perspectives, and if you are looking to position yourself as the go-to professional on reputation management matters. You will be taken through various case studies and practical exercises to further enhance your learning experience. There will be several workshops throughout the course, where the facilitator will enable you to walk out with practical and tangible tools to take back to your business. You will work on the material in real time benefit from expert advice and feedback on the frameworks you develop.

Key Benefits of this Workshop:

At the end of this workshop, participants should have the confidence and capability to:

· Apply strategic thinking to tactical communication initiatives.

· Develop and execute creative, strategic corporate communications campaigns.

· Effectively manage the media and handle difficult media inquiries.

· Re-coup from bad public relations and image crises.

· Successfully incorporate social media with current communication programs.

· recognize the importance of encouraging your organization to be outward-facing

· review your current public relations performance, and audit your communications develop a public relations strategy

· use your current communications more effectively, and identify new opportunities

Who Should Attend