All staff are responsible for writing blogs to raise awareness among ILRI audiences of the research undertaken by the institute and related outcomes of this work. These stories are posted on ILRI websites and social media channels are pushed out to users who sign up to receive this content.
Ensuring the highest quality
ILRI blog articles are widely disseminated via our several social media channels, including ILRI Twitter, LinkedIn and Facebook. Readers who find links to articles on regional, program and project blogs do not distinguish between these blogs and corporate materials. While the quality of blog articles will vary, an international standard of science reporting—with excellent English, clear messages, evidenced-based facts, unambiguous details and a coherent storyline—on all of ILRI’s articles is absolutely necessary to protect the reputation of the institute.
Responsibilities and approvals
Blogs should be approved by program leaders, or the person delegated by him or her, before being submitted to CKM for a final check.
Any sensitive material which could potentially damage the reputation of ILRI or cause offence to its partners should be sent the relevant deputy director general for research or biosciences for approval.
Responsibility for the scientific quality of blog articles lies with the respective ILRI program leaders and their directors of research—not with the communications staff posting the blog or with the ILRI CKM unit.
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Publishing blog articles at ILRI
All staff are responsible for writing blogs to raise awareness among ILRI audiences of the research undertaken by the institute and related outcomes of this work. These stories are posted on ILRI websites and social media channels are pushed out to users who sign up to receive this content.
Ensuring the highest quality
ILRI blog articles are widely disseminated via our several social media channels, including ILRI Twitter, LinkedIn and Facebook. Readers who find links to articles on regional, program and project blogs do not distinguish between these blogs and corporate materials. While the quality of blog articles will vary, an international standard of science reporting—with excellent English, clear messages, evidenced-based facts, unambiguous details and a coherent storyline—on all of ILRI’s articles is absolutely necessary to protect the reputation of the institute.
Responsibilities and approvals
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