We recently asked ILRI staff to help provide ideas and feedback on some questions concerning the directions in our upcoming strategy. Thank you to all who contributed!

Check out the feedback we received:

Round 1: Focusing our strategy

Round 2: Prioritizing who and where

Round 3: Which issues; what approaches

We also asked for suggestions on a tagline for ILRI. We mad many people saying they like the current ‘Better Lives through Livestock’; anyway the suggestions so far are:

• A bright future through livestock
• Better lives and lands through livestock
• Better lives through Impact Livestock Research
• Better lives through livestock
• Better lives through livestock and fish
• Better Lives through Livestock: ILRIs Research for Development Strategy
• Better lives through responsible livestock
• Better lives through sustainable livestock
• Environmentally Sustainable Livestock Systems – for better nutrition, livelihoods, and farms
• ILRI – where livestock is important!
• Improved livelihoods through sustainable livestock innovation
• Livestock – for capacity building and sustainability
• Livestock – making more possible
• Livestock for better lives and a better world
• Livestock for better lives!
• Livestock for Change
• Livestock for Life
• Livestock for livelihoods
• Livestock for survival and prosperity
• Livestock for the poor
• Livestock for transforming poverty to prosperity
• Livestock for food security and prosperity
• Livestock innovations for increasing food security and improving livelihoods
• Livestock Knowledge for Better Lives
• Livestock Partnerships for better lives
• Livestock research for poverty reduction
• Livestock towards inclusive growth
• Making Livestock make Cents
• Our hoofprint on poverty
• Putting Lives and Livestock First
• Securing Livelihoods through livestock
• Sustainable livestock for the poor
• Sustainable livestock systems for improved livelihoods, better incomes and environmental benefits
• Sustainable livestock systems through better knowledge sharing
• Leveraging livestock livelihoods for better lives and lands
• Improved livelihoods through sustainable livestock innovations
• Livestock knowledge for better lives
• Sustainable livestock systems for improved livelihoods, better incomes and environmental benefits

Other comments:

“A tagline is a branding slogan used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand, or to reinforce the audience’s memory of a product. ILRI’s strategy to 2010 was pathways out of poverty. by the same token, the strategy 2013 – 2022 can then have a different title, separate from the branding slogan. So for branding I go with better lives through livestock.”

“I like something plural …. ‘lives’, ‘pathways’, futures; I like something positive/optimistic: improved or better livelihoods, lives, less about what the people are escaping from and more on where we want them to go.”

“I think adding a word “sustainable” will be a good sell to donors, governments and the community.”

“Please, let us not use the jargon word ‘sustainable’!”

“I agree that the present one is pretty good. The only issue I would have with it is that it is not livestock-specific. There are some things that livestock keeping offers to livelihoods that other agricultural activities do not; risk reduction and “security” would be one obvious example, flexible participation in markets another (and so on). I would also suggest a maximum of six words with no sub-clauses.”

“What ever we choose must be simple, memorable and meaningful. Something the public can understand immediately without further explanation”